Marketing Plans - Applied Support Services

MARKETING PLANS

Marketing Plans

Marketing planning is a responsibility. It plays a vital part in gaining, satisfying and keeping customers. Marketing planning looks at the future potential of markets to determine which products and services should be aggressively promoted and which abandoned.  Marketing planning establishes how your financial targets will be met by sales and sets priorities for the product development and future company direction. The purpose of the marketing plan is to answer three central questions; where is the company now, where does it want to go, and how should it organise its resources to get there? 

Implementing Marketing Strategies

Firms who implement practical marketing strategies increase their survival chances. The marketing plan defines your vision and direction for the business and helps you allocate resources to achieve that vision. The three key features of a marketing plan are: Understanding Current Market Conditions:  Markets, customers and business conditions are constantly changing. The market situation report helps you understand and react to the changing business environment in which you operate.  It helps you identify your strengths and weaknesses and plan responses to external opportunities and threats. Setting Financial and Marketing Objectives:  Financial goals are only achieved through sales. The marketing strategy identifies what you are good at and how to exploit that advantage. Your financial and marketing objectives are closely linked. Your objectives should be realistic and achievable and within your firm’s capabilities. Marketing Action Plans:  The success of your marketing plan lies in its implementation. Action plans schedule and cost out what has to be done to achieve your marketing strategy.  Action plans need to be flexible enough to allow for rapid changes in company direction.  For assistance with preparing your marketing strategies contact us.

Market Validation

New and innovative business models are transforming traditional industries and markets. Market validation helps confirm the assumptions and expectations behind your new product ideas. When you are creating new product concepts and new value propositions for customers, think about:

The size and value of the target market
Trends and external forces acting on the market
Identifying customer needs, product fit and gaps in the market
Competitor activity
Intellectual property protection strategies
The cost of developing the new product or service
The price customers are prepared to pay
The product launch and go-to-market strategy
Revenue projections and return on investment

The market validation plan is the first exercise you need to complete before you start developing a new product or service. We are experienced in working with companies to undertake the research and analysis required to validate new value propositions and new markets.

Our Marketing Planning Experience

We are experienced in working with managers and their teams to brainstorm, formulate and implement their marketing objectives and strategies. We provide a marketing planning structure and process that all your team members can work with and understand. We have completed marketing plans for both local and international businesses.  Are you are too busy, or lack the time to complete a marketing planning project? We offer an outsourcing service for all phases of the marketing planning process. To discuss your marketing planning requirements contact us or send an email.

Marketing Plans - Learn More

Start your Marketing Project - Complete and Send the Enquiry Form