MARKET RESEARCH AND ANALYSIS

MARKET RESEARCH AND ANALYSIS
​Good quality research helps you make more informed business decisions. Whether those decisions are about developing new products or services, planning promotional campaigns, expanding your workforce or capital expenditure choices. Market research, investigation and analysis provides objective input into your business planning. This results in reduced risk and uncertainty in your operating environment.
Market Research
Market research gathers information about industry sectors, markets and customers. Market research provides the information you need to analyse changing market needs, market trends, market size and competitor activity. Applied Support Services can assist you with:
  • Market research
  • Competitor research
  • Customer feedback
  • Customer research
  • Export market research
  • Industry research
  • Product and service research
  • Prospect identification
  • Qualifying prospects
Market Analysis
The role of market analysis is to provide a quantitative assessment of your current business and operating environment. Market analysis helps you set realistic financial and marketing objectives. Market analysis provides critical input when planning future company direction and strategy. Applied Support Services can assist you with:
  • Market size evaluation
  • Market value assessment
  • Market trends
  • Market models
  • International market analysis
  • Sales forecasts
  • What if? scenarios
How to Get Started on Your Market Research Project
To help you get started on your market research project we can provide you with a market analysis and market research brief. To obtain your copy, complete the enquiry on the contact us page.
Market Research Brief
Niche Market Identification
If you are looking at identifying decision makers in niche markets - we can assist. We are experienced at researching and creating special databases for different industry sectors. We can obtain the names and contact details of decision makers in niche markets or industries that you wish to target. Database direct marketing is then used to approach, pre-qualify and follow-up prospects on your behalf. Our experience includes establishing niche market databases of banks in Africa, venture capitalists in Australia, NZ Regional Council planners and international trade finance institutions. Our database expertise will enhance your niche marketing strategy.
Customer Research
Your continued profits depend on satisfied customers. Customer research provides you with customer assessment, customer reaction, and customer feedback. We provide independent research services of both existing and prospective customers. Customer feedback can help you better match your products to the needs of your market, identify priorities for improving customer satisfaction and highlight opportunities in emerging markets. We specialise in business to business research and provide questionnaire design, interviewing, analysis and reporting services.
Market Validation
New and innovative business models are transforming traditional industries and markets. Market validation helps confirm the assumptions and expectations behind your new product ideas. When you are creating new product concepts and new value propositions for customers, think about:
  • The size and value of the target market
  • Trends and external forces acting on the market
  • Identifying customer needs, product fit and gaps in the market
  • Competitor activity
  • Intellectual property protection strategies
  • The cost of developing the new product or service
  • The price customers are prepared to pay
  • The product launch and go-to-market strategy
  • Revenue projections and return on investment
The market validation plan is the first exercise you need to complete before you start developing a new product or service. We are experienced in working with companies to undertake the research and analysis required to validate new value propositions and new markets.
How to Get Started on your Market Validation Project
​To help you get started on your market validation project we can provide your team with a market validation brief. To obtain your copy, complete the enquiry on the contact us page.
Market Validation Brief
Our Market Research Experience
Applied Support Services has over 30 years experience undertaking market research and market analysis. This includes business to business customer research, international market investigation and undertaking research to better inform decision making.
  • Government markets for IT infrastructure
  • Government department policy inputs for selected social indicators
  • Information systems requirements analysis
  • Environmental impact reporting and analysis
  • Local government key contacts and decision makers - environmental pollution
  • Urban, town planning and environmental research
  • Primary and secondary trade area surveys
  • Corporate markets for database software
  • International markets for NZ fruit juice products
  • Pacific market research for NZ meat products
  • International markets for NZ summerfruit, pipfruit, seafood and food products
  • International markets for NZ manufactured goods
  • International markets for NZ software and professional services
  • Customer and key account research
  • Market size and value analysis
  • Market and industry trends
  • Marketing database input research
  • Venture capital industry research
Market Research Services - Learn More
Start your Marketing Project - Complete and Send the Enquiry Form
​Useful Links: Market Research
Harvard Business SchoolNew Zealand Research AssociationNew Zealand Marketing AssociationStatistics New Zealand Survey MonkeyUniversity of Auckland Business School coursesNew Zealand Trade and Enterprise
This page was last updated on 6 December 2022