MARKETING PLANS
Marketing Plans
Marketing planning is a responsibility. It plays a vital part in gaining, satisfying and keeping customers. Marketing planning looks at the future potential of markets to determine which products and services should be aggressively promoted and which abandoned. Marketing planning establishes how your financial targets will be met by sales and sets priorities for the product development and future company direction. The purpose of the marketing plan is to answer three central questions; where is the company now, where does it want to go, and how should it organise its resources to get there?
Marketing planning is a responsibility. It plays a vital part in gaining, satisfying and keeping customers. Marketing planning looks at the future potential of markets to determine which products and services should be aggressively promoted and which abandoned. Marketing planning establishes how your financial targets will be met by sales and sets priorities for the product development and future company direction. The purpose of the marketing plan is to answer three central questions; where is the company now, where does it want to go, and how should it organise its resources to get there?
Implementing Marketing Strategies
Firms who implement practical marketing strategies increase their survival chances. The marketing plan defines your vision and direction for the business and helps you allocate resources to achieve that vision. The three key features of a marketing plan are:
Understanding Current Market Conditions: Markets, customers and business conditions are constantly changing. The market situation report helps you understand and react to the changing business environment in which you operate. It helps you identify your strengths and weaknesses and plan responses to external opportunities and threats.
Setting Financial and Marketing Objectives: Financial goals are only achieved through sales. The marketing strategy identifies what you are good at and how to exploit that advantage. Your financial and marketing objectives are closely linked. Your objectives should be realistic and achievable and within your firm’s capabilities.
Marketing Action Plans: The success of your marketing plan lies in its implementation. Action plans schedule and cost out what has to be done to achieve your marketing strategy. Action plans need to be flexible enough to allow for rapid changes in company direction. For assistance with preparing your marketing strategies contact us.
Firms who implement practical marketing strategies increase their survival chances. The marketing plan defines your vision and direction for the business and helps you allocate resources to achieve that vision. The three key features of a marketing plan are:
Understanding Current Market Conditions: Markets, customers and business conditions are constantly changing. The market situation report helps you understand and react to the changing business environment in which you operate. It helps you identify your strengths and weaknesses and plan responses to external opportunities and threats.
Setting Financial and Marketing Objectives: Financial goals are only achieved through sales. The marketing strategy identifies what you are good at and how to exploit that advantage. Your financial and marketing objectives are closely linked. Your objectives should be realistic and achievable and within your firm’s capabilities.
Marketing Action Plans: The success of your marketing plan lies in its implementation. Action plans schedule and cost out what has to be done to achieve your marketing strategy. Action plans need to be flexible enough to allow for rapid changes in company direction. For assistance with preparing your marketing strategies contact us.
Market Validation
New and innovative business models are transforming traditional industries and markets. Market validation helps confirm the assumptions and expectations behind your new product ideas. When you are creating new product concepts and new value propositions for customers, think about:
The market validation plan is the first exercise you need to complete before you start developing a new product or service. We are experienced in working with companies to undertake the research and analysis required to validate new value propositions and new markets.
New and innovative business models are transforming traditional industries and markets. Market validation helps confirm the assumptions and expectations behind your new product ideas. When you are creating new product concepts and new value propositions for customers, think about:
- The size and value of the target market
- Trends and external forces acting on the market
- Identifying customer needs, product fit and gaps in the market
- Competitor activity
- Intellectual property protection strategies
- The cost of developing the new product or service
- The price customers are prepared to pay
- The product launch and go-to-market strategy
- Revenue projections and return on investment
The market validation plan is the first exercise you need to complete before you start developing a new product or service. We are experienced in working with companies to undertake the research and analysis required to validate new value propositions and new markets.
How to Get Started - Your Marketing Plan BriefThere are many different types of marketing plan. Ranging from marketing plans for the sales force , through to digital marketing plans, channel plans and and export marketing plans. We can provide you with a marketing plan brief to help your team define the overall purpose and scope of the work. To obtain your copy, complete the enquiry on the contact us page.
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Our Marketing Planning Experience
We are experienced in working with managers and their teams to brainstorm, formulate and implement their marketing objectives and strategies. We provide a marketing planning structure and process that all your team members can work with and understand. We have completed marketing plans for both local and international businesses. Are you are too busy, or lack the time to complete a marketing planning project? We offer an outsourcing service for all phases of the marketing planning process. To discuss your marketing planning requirements contact us or send an email.
We are experienced in working with managers and their teams to brainstorm, formulate and implement their marketing objectives and strategies. We provide a marketing planning structure and process that all your team members can work with and understand. We have completed marketing plans for both local and international businesses. Are you are too busy, or lack the time to complete a marketing planning project? We offer an outsourcing service for all phases of the marketing planning process. To discuss your marketing planning requirements contact us or send an email.
Useful Links: Marketing Plans
Harvard Business School
New Zealand Research Association
New Zealand Marketing Association
Statistics New Zealand
University of Auckland Business School courses
Business Model Canvas
Help preparing business plans
Help planning business projects
Help with export marketing plans and export market research
Market research and market analysis
Harvard Business School
New Zealand Research Association
New Zealand Marketing Association
Statistics New Zealand
University of Auckland Business School courses
Business Model Canvas
Help preparing business plans
Help planning business projects
Help with export marketing plans and export market research
Market research and market analysis
This page was last updated on 11 October 2021